Is Pornhub Still Planting Trees?

Back in 2019, Pornhub launched the “Pornhub Gives America Wood” campaign, promising to plant a tree for every 100 videos watched on their website. The campaign was a response to criticism that the adult content industry contributes to deforestation, and a way for the website to offset its environmental impact while supporting reforestation efforts.

The campaign was successful, with over 6 million trees planted by the end of 2020. However, the future of the project has become uncertain in recent months.

The Backlash

Despite the positive intentions behind the “Pornhub Gives America Wood” campaign, the company has faced backlash from the media and the public. In late 2020, the New York Times published an exposé revealing that the website was hosting illegal content including child abuse material and non-consensual acts. This led to Visa, Mastercard, and other payment providers severing ties with the website and causing financial difficulties.

As a result of this scandal, Pornhub removed millions of videos from its platform and implemented stricter content moderation policies. However, the “Pornhub Gives America Wood” campaign also received criticism, with some arguing that planting trees was not enough to offset the negative impact of hosting adult content.

The Future of the Project

Despite the controversy, Pornhub maintains that the “Pornhub Gives America Wood” campaign is still ongoing. The website’s parent company, Mindgeek, has stated that it is in the process of selecting new reforestation partners.

In addition, Pornhub has launched a new campaign called “Pornhub Gives a F**k”. This campaign focuses on raising awareness and funds for various social and environmental causes, including climate change, racial justice, and sexual wellness. A portion of the proceeds from Pornhub’s premium subscriptions and merchandise sales go towards these causes.

The Importance of Environmental Responsibility

Regardless of the controversy surrounding the “Pornhub Gives America Wood” campaign, it is important for all industries, including adult content, to take responsibility for their environmental impact. Deforestation is a major contributor to climate change and threatens the survival of countless animal and plant species.

By supporting reforestation efforts or other environmental initiatives, companies can make a positive impact and show that they are committed to sustainable practices. However, this should not be the only action taken – companies should also strive to reduce their carbon footprint and implement eco-friendly practices in all aspects of their operations.

Conclusion

The “Pornhub Gives America Wood” campaign was a unique and ambitious initiative aimed at addressing the environmental impact of the adult content industry. While the scandal surrounding the website’s illegal content has cast a shadow over the project, Pornhub remains committed to reforestation efforts and has launched a new campaign to support various social and environmental causes.

Regardless of whether the “Pornhub Gives America Wood” campaign continues, it is important for all industries to prioritize environmental responsibility and take action to support a sustainable future.